Its Most Powerful Fire TV Sticks Ever and Unveils Generative AI Updates for Fire TV

Level up your 4K Ultra HD entertainment with a powerful 2.0 GHz quad-core processor for lightning-fast app starts, next-gen Wi-Fi 6E support for smoother streaming, and double the storage for even more downloads. Choose from thousands of films and TV episodes and control it all with the press of a button. Plus, Fire TV Ambient Experience brings atmosphere to any room.

Fire TV Ambient Experience—Now available on the all-new Fire TV Stick 4K Max, and upgraded with hundreds of new pieces of free artwork

Previously only available on the Fire TV Omni QLED Series, the Fire TV Ambient Experience transforms the TV into a beautiful, always-smart display, and is now available to more customers on the all-new Fire TV Stick 4K Max.

With a quick tap of the Alexa button—or simply by asking Alexa—customers can activate the Ambient Experience from the Shortcuts menu and replace blank TV screens with helpful information and beautiful artwork. With the Ambient Experience, customers can see glance-able information like their Calendars and Reminders; leave Sticky Notes for family members; control smart devices like a thermostat or Ring doorbell; play audio from services like Amazon Music, Spotify, and others; and much more.

The Ambient Experience can also turn the TV into an in-home art gallery, with no monthly subscription required. Today, Amazon addedhundreds of new images to a growing collection of more than 2,000 free, gallery-quality pieces of artwork, and expanded the collection to include artists from France, Spain, Italy, Japan, and Australia with art from notable institutions including Musée d'Orsay in Paris, Museo del Prado in Madrid, and Galleria d'Arte Moderna in Florence. Customers can choose from motion graphics, landscape art, personalized and always-evolving dynamic art, and personal photos.

Customers can also create artwork using just their voice with AI Art. This free feature, which will begin rolling out to customers in the U.S. by the end of this year, allows customers to easily generate a personalized background by giving Alexa an imagination-driven prompt, such as, “Alexa, create an image of cherry blossoms in the snow,” and watch as that prompt is translated into a unique display on the Fire TV screen. Coming next year, customers will also be able to display a personal photo from Amazon Photos, and even transform the image into a popular art style, like sepia tone or a watercolor painting.

• Our most powerful streaming stick: elevate your entertainment experience with a powerful processor for lightning-fast app starts and fluid navigation.
• Lifelike picture and sound: enjoy the show in 4K Ultra HD, with support for Dolby Vision, HDR10+ and immersive Dolby Atmos audio.
• Wi-Fi 6E support: enjoy smoother 4K streaming, even when other devices are connected to your router.
• Turn your living space into an art gallery: the first-ever streaming stick with Fire TV Ambient Experience lets you display over 2,000 pieces of museum-quality art and photography.
• Do more with your smart home: control compatible devices like cameras, lights and more. Press and ask Alexa to check the weather or dim the lights.
• The most storage in a Fire TV stick: Fire TV 4K Max has 16 GB of storage—double that of Fire TV Stick 4K and our other streaming sticks, for even more apps, games and downloads.
• Endless entertainment: stream thousands of films and TV episodes. Watch favourites from Netflix, Prime Video, Disney+ and more, plus listen to millions of songs. Subscription fees may apply.
• Alexa Voice Remote Enhanced: control your TV and connected devices with an upgraded remote that includes voice control, a Recents button and dedicated channel buttons to surf live TV.
• Cloud gaming: enjoy fluid gameplay and fast-rendering graphics with a lightning-fast processor.

We want you to know

To benefit from Wi-Fi 6E, a compatible Wi-Fi 6E router, such as the eero Pro 6E, is required. Fire TV Stick 4K Max is also compatible with earlier Wi-Fi routers.

Dolby Atmos is only available on select streaming services when connected to compatible equipment.

Alexa Voice Remote Enhanced includes 4 pre-programmed app buttons including Prime Video and Netflix; the other two app buttons will vary.